Wyn Lydecker

Business Owner, Writer, Author


Wyn Lydecker Author Photo.07.11.2016

Wyn Lydecker is the coauthor of The Purpose Is Profit: The Truth about Starting and Building Your Own Business.

Wyn is founder and owner of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. She was a founder and former board member of the nonprofit At Home in Darien. Wyn has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She lives in Connecticut with her husband, John Lydecker, and has two adult children.

Book Website: www.ThePurposeIsProfit.com

She blogs at: UpstartWyn.com and ThePurposeIsProfit.com

Email: UpstartWyn@gmail.com

LinkedIn: www.LinkedIn.com/in/WynLydecker

Twitter: @upstartwyn


I’ve had the good fortune to work with a variety of talented entrepreneurs and business owners at all stages of their businesses.

Business Plans (Full Plans, Summaries and Editing)

  • Pay-for-Position Search Engine (Pre-Google) — Wrote business plan for company that not only survived the dot-com meltdown, but went on to achieve over $1 billion in market cap.
  • Internet Radio
  • Internet Video Sharing and Advertising
  • Fashion Designer
  • Online Self-Help – Personal Development
  • Outdoor Advertising
  • Drug Discovery
  • Energy Efficient Commercial Garage Lighting
  • Energy Efficient Homes
  • Secure Storage – Independent Safe Deposit Boxes
  • Campus Security System
  • Smart Phone Security/Password App
  • Dot-Com: Interactive Sharing – Video Clips of Extreme Sports
  • Musical Greeting Cards and Ringtones
  • High-tech Audio System
  • And many, many more…

Entrepreneurial Marketing:

  • Financial Executive Recruiter –– Worked in partnership with owner to develop an elevator pitch, marketing strategy, marketing campaign, including email campaign, white papers, a blog and videos.  Helped develop new website, wrote all copy. www.bondandcompany.com
  • Real Estate Investor — Helped develop positioning strategy. Crafted copy for website and brochure. www.bluesunsets.com
  • Garage Lighting Company — developed marketing communications materials, including direct mail, event collateral materials, Web site copy and design. Sales tripled in two years. www.intellenergy.com
  • Top Private Bank — wrote investment philosophy pieces to be used with client consultations at JP Morgan’s private bank.
  • Publishing Company — Revamped and rewrote website copy, which resulted in surge of orders for books. Ghost-wrote several chapters of how-to book aimed at teenagers. Edited website copy for site for publisher’s academic journal and helped create and craft email marketing campaign. www.ijim.info
  • Aging in Place+Gallivant — Created website for new nonprofit. www.aginginplacegallivant.org.
  • The Darien Antiques Show — Created and executed highly successful public relations and social media campaigns for The Darien Antiques Show, boosting traffic to the show and revenue significantly. www.darienantiqueshow.org and www.facebook.com/TheDarienAntiquesShow
  • Architecture Firm — Developed and executed marketing campaign that resulted in 40% growth in sales.
  • Real Estate Services Firm — Edited offering memorandum which resulted in sale to Fortune 100 company. Wrote white papers aimed at CFOs and outsourcing article aimed at operations managers.
  • Community College — Developed marketing materials to market corporate services. Resulted in 30% growth in sales of services.
  • Fashion Designer — Developed and executed local PR campaign that resulted in significant local press coverage.
  • Energy Efficient Home Developer — Created collateral sales materials

There’s more, too numerous to list here.

Wyn previously was a Vice President at Compton/Saatchi & Saatchi, where she worked on advertising top brands, including: Tylenol, Comet and Crisco. She also worked at William Esty and General Foods in advertising, marketing, brand development and brand management.

Wyn was a managing director at Business Plans International during the dot-com boom.

Wyn also wrote an opinion column for The Darien Times for over 10 years.

Photos by Drew Lydecker (c) 2008, 2009



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